Promoting Research

It’s a Lot Like Dating You may not need to resort to Match.com or eHarmony.com, but the process of finding a collaborator for your research study can be just as nerve racking.…

The Mixed Blessing of Social Media Data The phenomenal growth in utilization rates of popular social networking sites such as Facebook, Twitter, and Instagram, offer academic…

Many academics think social media isn’t something they need. After all, we are judged on the quality of our work, not our Tweets, right? Most academics can benefit from using…

Although publication of an academic paper, for which you have been slaving over for weeks, months, or even years, is a significant accomplishment, ensuring that your paper gets…

The Power of a Tweet When the online social networking service called Twitter was launched in March 2006, there was some skepticism about the value of a 140-character message…

Academics are constantly asked to explain their research to colleagues, at conferences, in interviews, sometimes even to our grandmothers! Of course, being able to give a highly…

Public speaking is a huge part of academic careers, yet most of us never receive training in this area. Public speaking seems to come naturally to some people. Whether they are…

Location Just as in real estate, where the conference is being held can carry more weight than the content being presented: Too exotic could be tough to get approved—Bora…

Disclosing academic efforts to the general public can hugely enrich a researcher's work and increase visibility. Therefore, establishing a public presence is an important goal for…

Attending academic conferences can enhance a researcher’s career in several ways. A conference is a venue to obtain information, make contacts, and increase your visibility.…

Does your university have a scholarly press for book publishing? If so, make sure they know about the importance of video marketing to create a buzz on their titles. Many…