Using Online Media

Although scientists are generally willing to publish their research, they are often hesitant about promoting it. The attitude seems to be to let the publication do most of the…

What is a Plenary Session? You’ve been invited to chair the plenary session at an academic conference. It is scheduled to take place at the top of the conference agenda, and will…

Whether your benchmark for "solitary genius" is Shakespeare, Austen, Newton, Goodall, Darwin, Einstein, Franklin, Picasso, or Da Vinci, there is a certain romanticism to the notion…

It’s a Lot Like Dating You may not need to resort to Match.com or eHarmony.com, but the process of finding a collaborator for your research study can be just as nerve racking.…

Although publication of an academic paper, for which you have been slaving over for weeks, months, or even years, is a significant accomplishment, ensuring that your paper gets…

The Power of a Tweet When the online social networking service called Twitter was launched in March 2006, there was some skepticism about the value of a 140-character message…

Academics are constantly asked to explain their research to colleagues, at conferences, in interviews, sometimes even to our grandmothers! Of course, being able to give a highly…

Public speaking is a huge part of academic careers, yet most of us never receive training in this area. Public speaking seems to come naturally to some people. Whether they are…

Location Just as in real estate, where the conference is being held can carry more weight than the content being presented: Too exotic could be tough to get approved—Bora…

Does your university have a scholarly press for book publishing? If so, make sure they know about the importance of video marketing to create a buzz on their titles. Many…