Enago Academy - Learn. Share. Discuss. Publish.

It’s safe to say that there is no research without data. It can be good, bad, or inconclusive, and we pay very close attention to both the methodologies by which it is collected and how human subjects are treated during that collection…

London, UK: Enago attended the Association of Learned & Professional Society Publishers’ (ALPSP) annual conference. This key event for the academic community attracts an from all sectors of the industry to discuss…

The Mixed Blessing of Social Media Data The phenomenal growth in utilization rates of popular social networking sites such as Facebook, Twitter, and Instagram, offer academic researchers an absolute treasure trove of consumer-generated…

It’s about Wants Vs. Needs! For centuries, retailers have struggled with this classic inventory problem. That if you carry enough items in your bag, prospective customers will get convinced that you really have what they want! It mostly…

Lincoln’s Law The False Claims Act, also known as “Lincoln’s Law” after the President who signed the legislation into law during the Civil War, was written to curb the rampant fraudulent behavior of defense contractors and suppliers.…

When new undergraduate students contemplate the academic career path ahead of them, the journey can appear to be quite steep. Successful completion of a bachelor’s degree enables entry into a graduate or Master’s program, with successful…

What is Big Data? Growing concern over how much data is available to researchers and the potential for what we can do with all of that data is arguably one of the hottest topics in research today. "Big Data," it is argued, will drive new…

When writing a research paper, a researcher will often need to refer to a previous publication and summarize the findings in a paraphrase. Why? Because quoting the entire passage of interest will take up too much space and may contain much…

The quality of a journal’s papers is largely determined by the quality of its peer review. This screening mechanism is designed to ensure that the data and conclusions presented in the papers are reliable and reasonable. But how do we…

The Transformative Consumer Research (TCR) Movement Academic researchers, especially in the field of marketing, have been studying consumer behavior for decades.  The promise of greater profits through targeted advertising campaigns and…