Strategies for Marketing Your Research Paper

Course Description

After successfully publishing your research in an international journal, it is important that researchers also ensure that the research paper is effectively promoted within the academic community. This is important for not only developing future collaborations but also for increasing the impact of your study at a larger scale. This practice also helps universities, grant agencies, funders, and academic societies gauge the impact of specific research and actively reward novel achievements.

So, to attract possible collaborators, talented researchers/students, and grants, promoting research is very important. By attempting this course, researchers will get to have an idea of how published research is being monitored and tracked by various organizations. Moreover, researchers will also get to understand the key aspects of maintaining a well-established research profile and how it can be beneficial for them in the long term.

In this course, we will be focusing on the following aspects:

• Importance of promoting research
• Benefits for researchers, universities, and publishers
• Building visibility of your research
  • How to maintain online profiles
  • Engaging in scholarly communication networks
  • How to measure the impact of research promotion
• Importance of ORCID IDs
• Best mechanisms of sharing your research

 
At the end of the course, researchers will have better awareness of how they can improve their visibility within the academic community. Moreover, for ESL researchers, this course will help them understand how they can overcome the language barrier and make their research visible to a global audience.